With Facebook’s billion-plus active user base, people now spend more time scanning their newsfeeds than checking their emails. That makes Facebook a powerful medium to communicate with current and prospective patients.
Of course, newsfeeds are a cluttered space. Are you standing out from the crowd? Consider these three post ideas to give your Facebook strategy a facelift.
- Ask a question
People enjoy talking about themselves. Pose a question to your Facebook followers about their daily habits. Then ask them to like, comment, or share your post.
- Offer an interesting statistic
After finding a story, fact, or video you believe the average patient might find surprising, share it on your page.
- Post an inspirational message
Whether it’s on a business page or on one of your friend’s pages, you’ve probably seen motivational posts. For many people, they can’t help liking or sharing this type of content.