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Chiropractic Marketing: Top 10 Marketing Ideas for Your Chiropractic Practice

Chiropractic marketingThe biggest challenge with chiropractic marketing for your practice (i.e. practice promotion and patient education) is finding the time to do it. Spinal screenings, writing patient newsletters, community talks, etc. all consume one of your most valuable resources… time. And even if you can find the time for chiropractic online marketing initiatives now, what about next month and the month after?

The last thing you want to do is experience the ‘roller coaster’ effect – executing on a chiropractor marketing strategy during a business trough and then discontinuing almost at the top of the crest, creating another trough – a continuing vicious cycle. You need a reliable and consistent chiropractic marketing plan for your practice, and this list will hopefully help you prioritize your chiropractic marketing initiatives:


1. Practice Website

The foundation of any serious chiropractic marketing overture these days is a website. Especially in healthcare. Research shows that almost half of those surveyed indicated that they consulted the Internet prior to seeing a doctor. And even more revealing, an equal number admitted that they used the Internet afterward to corroborate what their doctor had told them!

Caution! Notice that the most visited sites on the Internet are constantly changing and being updated. That’s why you want a chiropractic marketing service like Perfect Patients instead of the static, sit-there-doing-nothing brochureware websites that are sold as products. A website from Perfect Patients allows you to focus your attention on helping patients while we do all the work.

Here’s how we leverage chiropractic marketing to attract qualified new patients, stimulate referrals and increase the amount of time and money patients spend with you:

  • Experience – Managing thousands of chiropractic websites we know what works.
  • Three Service Plans – Choose the service that matches your new patient goals.
  • Custom Design – Your one-of-a-kind design sets you apart from competitors.
  • Content Interview – Our writers will prepare your bio and other vital content.
  • SEO – We’ll optimize your site so qualified new patients will find and choose you.
  • Practice Blog – Our weekly posts position you as the natural health authority.
  • New Patient Survey – Valuable first-visit feedback increases new patient referrals.
  • Practice Newsletters – Each month we’ll send an eNewsletter to your patients.
  • Choose Natural – We send new patients looking for a natural solution to you!
  • E-Learning – The six-part Socratic, online patient education educates new patients.
  • Conversion Tracking – We monitor what turns website visitors into new patients.
  • Birthday Emails – We’ll send each patient a birthday greeting on your behalf.
  • Email Console – Send your own custom emails to your website subscribers.

We’ll systematically “work” your website so it earns its keep by generating qualified new patients and then educating them, increasing retention and referrals.


2. Google Adwords

Your Perfect Patients website is optimized to attract people in your local community searching online for a chiropractor. But what about the millions of people who go online to search for solutions for complaints like headaches, neck pain, back pain, scoliosis, sciatica, colic, carpal tunnel and other admitting complaints? Because of the way the Internet works, it’s virtually impossible for a “local” health service provider to effectively optimize their website to attract new patients who search for information on admitting complaints.

A Google Ad Words campaign, targeted to the geographical area of your practice and the admitting complaints you like seeing, can be helpful. The beauty of this approach is that you only pay when someone clicks on your ad.


3. Yellow Page Listing

Why use the yellow pages? There are still many prospective patients who consult the yellow page directory. And they are ready to make a buying decision. When you’re in the yellow pages, you’re positioned where some prospective patients want to find you. Whoever sees your ad is ready to purchase chiropractic care. They’re not deciding whether they want a medical doctor or a chiropractic doctor, they’re deciding which chiropractor. Plus, the yellow pages can help you differentiate your services from other chiropractic practices, educate prospective patients, pre-qualify the types of patients that you attract, and reduce the anxiety new patients might have about chiropractic.

Instead of large yellow page ads, the wisdom these days suggests that smaller, in column listing accompanied by the URL to your website is the way to go.

View more chiropractic marketing ideas >>

    • A year ago nobody could find us on Google. Perfect Patients put us on the map. If you are looking for the best bang-for-your-buck with a limited marketing budget, you need Perfect Patients.
      - Dr. Dan Page
    • My Perfect Patients site doesn't cost me a dime; it generates income! The only question any doctor should have is, "How soon can you guys get my site up and running?"
      - Dr. Michael Ryan
    • I get compliments literally almost every day from patients about our website. That speaks volumes. It's not what I think that counts, it's what they think.
      - Dr. Rod Overton
    • We waited to start using Perfect Patients website service until after our office was about a year old. If I had to do it over again, I would have started using it right away. It's worth the initial investment and the monthly cost to drive people into the office!
      - Dr. Miranda Abbott
    • Not having to manage a website leaves me free to do what I am best at - Chiropractic. We always get very quick replies and resolution to any queries that pop up - thanks!
      - Dr. Joanne Middleton
    • We average 5 new patients a month from our website. And patients regularly comment on how great our website is.
      - Dr. Marisa De Lisle
    • The SEO for Perfect Patients is hands down the best, and we generate about 5-10 NPs per month from our site.
      - Dr. Anthony Ebel
    • As a two practice owner and chiropractor in business for over 10 years, I have never had such great customer service in ANY industry.
      - Dr. Jason Winseck
    • If the thought of writing your own text is daunting, these guys have the solution in the form of a half hour, well directed interview where all you have to do is answer their questions, talk about what you love to do and edit the finished product. Easy!!!
      - Aaron Mcpherson
    • Perfect Patients delivers what the others kept promising.
      - Dr. Grant Cummings
    • The website passed my expectations. I was amazed how much work went into it. It is definitely a custom site unique for who I am. I am very satisfied. Thank you!
      - David Dunn
    • Awesome! I got my first patient from the website this morning!! Oh man you guys are good ;)
      - Dr. Guy McAninch
    • Rather than just executing our one simple request, Lauren went above and beyond, making some upgrades to our site! We so appreciate her ability to not only fulfill our request, but to also think about what could make our site better and do it!
      - Colleen Kachele
    • Having a website that runs itself is priceless in a busy office and is one less thing you need to worry about. Perfect Patients does a great job of customizing your website to fit your practice and their customer service is beyond amazing!
      - Kristina Ebel
    • Great customer service! I mean GREAT! I also appreciate you standing behind your product and service.
      - Dr. Wade Anunson
    • The best part is that every patient coming in is like a referral patient. One commented, “After looking at your website I feel like I already know you!”
      - Dr. Tim Swift
    • Customer service treats us like they have known us personally for years... and I guess they have. It is more of a relationship than a business call. It is absolutely the best. Service is Nordstrom's style.
      - Dr. Kelly Hall
    • I had 3 new patients the first week my website went live.
      - Dr. Nathaniel Reese
    • Service is excellent. Staff and Account Managers are dedicated and get the job done quickly. High quality product.
      - Guy Gosselin
    • I just wanted to let you know what a pleasure it's been setting up and refining my Perfect Patient website with Carrie Kester. She has gone far, far, far above and beyond the call of duty. A huge Texas THANK YOU!!! My website is something I am finally proud to direct people to and display!!!
      - Ricky Hanks
    • It's the best, most advanced, user friendly, complete, no hype, professional web hosting in the chiropractic world. The feedback system is fantastic.
      - Dr. Mik Hamilton
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