What if we told you there was a guaranteed way to the top of the page on Google? You’ll be able to reach prospective patients online who are outside your jurisdiction or, better yet, who don’t even know they need a chiropractor. Pay-per-click advertising, or PPC, could be the secret weapon your chiropractic marketing plan […]
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16 May 2018
Do’s and Don’ts of
Email Marketing
Email is the continuation of the conversation with your patients and the start of the conversation with prospective patients. With that spirit in mind, here are a few things to avoid and what to do instead in your email marketing.
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5 April 2018
5 Chiropractic Digital Marketing Factors: Reviews
Chiropractic digital marketing doesn’t just consist of building a website. It’s about designing a patient-friendly website that is fed through the top digital channels. With over a decade of experience managing the online presence of thousands of practices, we’ve discovered five key digital marketing factors essential to maximizing new patient results: Online Reviews Email Marketing […]
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1 March 2018
All Perfect Patients Websites are Now HTTPS
What does this mean and why is it important? The technical explanation: HTTP stands for “hypertext transfer protocol” and it allows communication between a web server and a browser. The concern with HTTP is that the data is not encrypted and could potentially be intercepted by a third party. With the introduction of HTTPS, there […]
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15 February 2018
Attract More New Patients with Google My Business Posts
Did you know you can beef up your Google Maps listing with posts announcing special events, services, or products? This new Google My Business feature allows you to appeal to more new patients right in your search results listing. And it may even give your ranking a little boost. Why Google My Business is So […]
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13 February 2018
In SEO, Content is King
Content creation and search engine optimization (SEO) used to be entirely separate. You’d have one person write your blog posts and website copy, and then another person, probably an SEO provider, would optimize the content for search engines – usually just by adding in keywords and purchasing some backlinks. You would hit publish and suddenly […]
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