Get to Know the Author

Brian Koenig

About
Brian Koenig

Content creator and digital marketer who has a passion for educating chiropractors on how to improve their online presence to keep their patient schedules full.
PPC

Brian Koenig

25 May 2018

How to Use Pay-Per-Click in Your
Chiropractic Marketing

What if we told you there was a guaranteed way to the top of the page on Google? You’ll be able to reach prospective patients online who are outside your jurisdiction or, better yet, who don’t even know they need a chiropractor. Pay-per-click advertising, or PPC, could be the secret weapon your chiropractic marketing plan […]

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email

Brian Koenig

16 May 2018

Do’s and Don’ts of
Email Marketing

Email is the continuation of the conversation with your patients and the start of the conversation with prospective patients. With that spirit in mind, here are a few things to avoid and what to do instead in your email marketing.

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webinar

Brian Koenig

23 April 2018

[WEBINAR] Email Your Way to a Busier Practice

Did you know email usage worldwide will top 3 billion users by 2020? Get ahead of the curve and learn how to use this powerful tool to grow your practice in this month’s chiropractic marketing webinar. During this information-packed webinar hosted by Perfect Patients co-founder Bill Esteb, you’ll learn: The six important patient emails and […]

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peer-review-icon-2888794_640

Brian Koenig

5 April 2018

5 Chiropractic Digital Marketing Factors: Reviews

Chiropractic digital marketing doesn’t just consist of building a website. It’s about designing a patient-friendly website that is fed through the top digital channels. With over a decade of experience managing the online presence of thousands of practices, we’ve discovered five key digital marketing factors essential to maximizing new patient results: Online Reviews Email Marketing […]

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reviews-hand

Brian Koenig

26 March 2018

[WEBINAR] Turning Reviews Into New Patients

Did you know that 85% of consumers trust online reviews as much as a personal recommendation? That means your online reputation is just as important as your real-world reputation. Join Perfect Patients Marketing Team Leader, Randi Grant, as she interviews our resident online reviews expert, Alicia Hardy. In this 25-minute, information-packed webinar, you’ll learn: The […]

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https

Brian Koenig

1 March 2018

All Perfect Patients Websites are Now HTTPS

What does this mean and why is it important? The technical explanation: HTTP stands for “hypertext transfer protocol” and it allows communication between a web server and a browser. The concern with HTTP is that the data is not encrypted and could potentially be intercepted by a third party. With the introduction of HTTPS, there […]

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