Where is local online search heading? After taking a year off, the latest version of the Local Search Ranking Factors survey has been released and we explore what it means for chiropractic SEO.
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You are probably familiar with the most popular search engines, like Google and Bing. But did you know that these platforms have their own local search function?
To take advantage of this function, you first have to understand the basics of local search engine optimization (SEO).
Continue Reading →If you’ve considered hiring a web marketing service, or even doing the marketing yourself, you’ve probably heard about search engine rankings. You might have received solicitations from chiropractic SEO companies about the importance of achieving “page one rankings.”
Continue Reading →Link building. I’m sure you’ve heard of it. You’ve probably been encouraged to do it by your digital marketing provider and found yourself overwhelmed by the thought of it.
But you don’t have to be.
Here we’ll break down what link building really is (spoiler: it’s relationship building) and offer five simple strategies for getting new links.
When it comes to your chiropractic website, the trinity of information known as NAP (Name, Address, and Phone Number) plays an integral role in the overall success of your SEO strategy. Sure, it may sound simple enough – be sure to include your name, address, and phone number on your website. Unfortunately, it’s not quite […]
Continue Reading →Expanding your online presence is more than just driving anyone warmer than room temperature with a spine. Sure, website metrics are important. But the best way to grow your practice isn’t through arbitrarily high volumes of web traffic. Your goal should be to draw in engaged visitors who are primed and ready to convert into […]
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