Content creation and search engine optimization (SEO) used to be entirely separate. You’d have one person write your blog posts and website copy, and then another person, probably an SEO provider, would optimize the content for search engines – usually just by adding in keywords and purchasing some backlinks. You would hit publish and suddenly […]
Continue Reading →Category Archives: SEO
Google Analytics provides valuable insight into how your chiropractic website is doing – how much traffic it’s getting, how visitors are engaging with your site, and more. While the most important metric to measure when it comes to your website is how many new patients it’s producing, it’s important to know how to interpret the analytics data to find and correct any roadblocks to new patient conversion.
Continue Reading →Where is local online search heading? After taking a year off, the latest version of the Local Search Ranking Factors survey has been released and we explore what it means for chiropractic SEO.
Continue Reading →You are probably familiar with the most popular search engines, like Google and Bing. But did you know that these platforms have their own local search function?
To take advantage of this function, you first have to understand the basics of local search engine optimization (SEO).
Continue Reading →If you’ve considered hiring a web marketing service, or even doing the marketing yourself, you’ve probably heard about search engine rankings. You might have received solicitations from chiropractic SEO companies about the importance of achieving “page one rankings.”
Continue Reading →Link building. I’m sure you’ve heard of it. You’ve probably been encouraged to do it by your digital marketing provider and found yourself overwhelmed by the thought of it.
But you don’t have to be.
Here we’ll break down what link building really is (spoiler: it’s relationship building) and offer five simple strategies for getting new links.