Keeping up with Google is a full time job. Besides the major changes, such as the recent Penguin update, Google is constantly testing, refining and making tweaks to its search algorithm.
We’ve seen an uptick in the number of clients (and prospective clients) who have been affected by these changes.
The most recent change has served to penalize websites with what they call an “unnatural backlink profile.”
- Links coming to your website from “spammy” or low value websites.
- Links coming from generic article directory sites.
- Links with identical keyword anchor text such as “Houston chiropractor.”
These are often the fingerprints left behind by freelance discount SEO consultants. Maybe you’ve seen their ads, with headlines like “1,000 Links For $50.”
Instead, there are far better ways to build your authority with Google and avoid the penalties that come from attempting to “game” the system:
- Quality content that connects with an audience. This can be determined by how many pages are visited and how long visitors typically are on your website.
- Attempt to secure quality inbound links from local colleagues and vendors. Who in the health care sector in your community could you encourage to link to your website?
- Go slow. Too many links, appearing too quickly looks just as unnatural as links from websites in Romania or China.
Do you have questions about some other aspect of SEO? Just ask!