For all the emphasis that is given to the words that appear on your website, especially for the benefit of search engines, if you want to connect deeply with patients and prospective new patients, you need pictures.
We’re often saddened by clients who observe that their website “isn’t working,” but haven’t supplied a single photo of their practice. Sometimes, not even a picture of the practitioner! It’s difficult for a prospective patient to choose a chiropractor if they can’t see what he or she looks like.
Whether reading takes too much work, or television has trained us to become more visual, having great photos (and lots of them) on your site is essential. And today, with cameras built into just about every mobile phone, there are no excuses for relying on our generic stock photos on your local content pages.
This is so important, it’s probably worth rounding up a half-dozen patients and friends and hiring a professional photographer for a couple hours. You’ll recoup your investment from better conversion, turning visitor traffic into more reception room new patients.
And you don’t have to be a world-class photographer. Follow these seven photo tips and your practice will not only look better than your competitors, it will better put apprehensive new patients at ease, prompting them to pick up the phone and begin care.