At first glance, marketing and advertising may seem like one in the same. But in practice, they’re much different. As new technologies surface, and as user behavior changes, the impact of traditional advertising is diminishing. Relying on these mediums alone is no longer an option.

Simply having a practice website isn’t necessarily going to convert new patients. Not only does it require strategic design, your website also needs to be promoted. It may seem like a daunting task. But it doesn’t have to be.

To increase new patient leads, improve patient retention, and boost referrals, you need a strategic marketing plan. Many seemingly “tried-and-true” strategies from the past have lost their effectiveness. Others must be updated to fit the modern landscape.

When it comes to website content, search engine optimization (SEO) often leads the discussion. But is that all there is to it? In order for you content to be “approved by Google,” you have to follow their rules.

Imagine you were a computer program and your job was to determine whether a chiropractic practice was in business and if so, its correct address. How would you do it?

“Investing” in online marketing isn’t just a matter of how much time or money you put into it. Maybe you run your campaigns in house. Maybe you’ve hired a web marketing company to run campaigns for you.