Google is by the far the largest search engine. No other platform comes close. However, social networks like Facebook are underestimated for their search engine abilities. Prior to 2013, Facebook’s search function only returned results based on existing pages. There wasn’t much logic in the algorithm. Then the network made refinements. It took pages, categories, […]
Continue Reading →Category Archives: Social Media
Imagine a promotional channel in which you can target the gender of a prospect, their age, and their proximity to your practice. Now imagine doing so at a very low cost. This is what social media advertising can do. Maybe you’ve dabbled on social media and have yet to see results. But one month of […]
Continue Reading →Sure, it’s easy to create a Facebook Business page. However, there’s a difference between having a dull social media presence and having a social media presence that keeps patients engaged with your practice.
Continue Reading →Social media is all about knowing your audience. Understanding how your patients think and feel is essential to building an engaged patient community. When refining your social media strategy, it’s also important to manage your expectations.
Continue Reading →Social media has become part of our everyday lives. And not just from a personal standpoint. It has a huge impact on the world of marketing, influencing much of what we see and do on the Internet. So how do social media and traditional media stack up?
Continue Reading →Like other online marketing tools, Facebook has evolved over the years. In 2009, Facebook introduced brand contests and promotions. In 2012, business pages were given timelines, just like you see on your own personal Facebook profile. More recent changes haven’t been so rosy.
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