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Triple Impact: The 3 Resources You Need to Balance for Practice Growth in 2024

Randi Grant

By Randi Grant

Marketing Manager

Published November 20, 2023

2 min read

The end of the year is the perfect time for chiropractors to reflect on their lead generation strategies, assess what’s working (and what’s not), and develop a plan for the new year ahead.

As one of our Senior Digital Marketing Specialists, Deena, tells her clients:

“You are going to pay for leads one way or another, either through time, effort, or money. Weigh those expenditures and figure out what you can realistically do. If you can invest the time and effort into a patient referral program, then great! If you are unable to do so, then ads might be a good fit for you.

Most of the time it is a combination of lead generation efforts that keep a practice humming.”

Mastering the balance of time, effort, and money is crucial for attracting new patients and meeting your practice growth goals.

Let’s explore specific ways to maximize the potential of each of these three essential resources so you can find the balance that’s right for you.

Time: Maximizing Personal Connections

  • Networking and Community Involvement: Attend local health fairs, join community groups, or partner with local gyms or wellness centers. This not only puts you in direct contact with potential patients, but also establishes you as a health leader in your community and forges connections with other business owners.
  • Developing a Patient Referral Program: Create a referral program that encourages your current patients to recommend your practice to their family and friends. Host special events or offer discounts and prizes for patients who bring in referrals.
  • Educational Workshops and Seminars: Conduct regular health workshops or chiropractic seminars. This positions you as an expert and provides value to both existing and potential patients.

Effort: Engagement and Brand Building

  • Content Creation: Regularly update your blog with informative articles on chiropractic care and wellness. Share the posts on social media to drive engagement.
  • Social Media Interaction: Actively engage with your followers on platforms like Instagram and Facebook. Post interactive content, like polls or Q&A sessions, to keep your audience engaged.
  • Patient Education: Develop easy-to-understand educational materials or videos that explain common chiropractic techniques and their benefits. This not only educates, but also demystifies chiropractic care for new patients, building trust and encouraging them to book an appointment.

Money: Investing in Targeted Growth

  • Paid Advertising: Utilize Google Ads or social media advertising to target local individuals in need of chiropractic care. A well-crafted ad campaign can significantly boost your practice’s visibility.
  • Professional Website Design & Digital Marketing: Invest in a high-converting website and digital marketing plan with Perfect Patients. A user-friendly, informative, and visually appealing website is crucial for converting visitors into patients. Ongoing SEO, review generation, and ad campaigns increase your visibility so more new patients can find your practice. Partnering with a team of experts allows you to focus your time and effort on patient care.


Your Partner in Growth

Lauren Lofts, Director of SalesAt Perfect Patients, we provide website and digital marketing solutions that align with your practice’s unique blend of time, energy, and financial resources.

Step into the new year with confidence that you’ll not only meet, but exceed, your practice goals. Schedule a free, no-obligation consultation to discover how we can transform your time, energy, and financial investments into a thriving practice.