Get to Know the Author

Bill Esteb

About
Bill Esteb

Bill Esteb is a well known author and chiropractic advocate. He’s written 9 books about chiropractic care - from the patient’s point of view. He currently writes for Perfect Patients and Patient Media. Check out Bill’s work on Patient Media or connect with him on LinkedIn.
New Patient Tracker Version 2.0

Bill Esteb

30 October 2014

New Patient Tracker Version 2.0

Our exclusive New Patient Tracker technology has been rewritten and is humming along on your website, identifying the behaviors of website visitors who later become new patients. Rewritten from the ground up, our 2.0 version is a stand-alone program that resides on its own dedicated server. “The computer processing power required to connect-the-dots is enormous,” […]

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Who Is Vortala?

Bill Esteb

24 June 2014

Who Is Vortala?

From time to time you may encounter an email link or a mention of “Vortala.” That’s us! Vortala is the parent company of Perfect Patients. The word Vortala is derived from the word “vortal” which is defined as a “vertical industry portal.” Vortals typically provide information and other services that educate users in a specific […]

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8 New Email Templates

Bill Esteb

10 February 2014

8 New Email Templates

Easily contact patients throughout the year and extend holiday wishes with our 15 new email templates.

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keyword

Bill Esteb

17 October 2013

Google No Longer Providing Keyword Data

We woke up the morning of September 24 to a new era in website SEO. That’s when Google began hiding all of the terms used by searchers to find websites. This is a major shift. It dramatically alters the SEO landscape for anyone who has a website. A while back Google began encrypting (hiding) the […]

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Why Am I Here? What Do You Want Me to Do?

Bill Esteb

13 August 2013

Why Am I Here? What Do You Want Me to Do?

No, these aren’t the questions pondered by monks sitting in silent meditation! These are the questions we imagine when designing your practice website.

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Google’s Randomized Results

Bill Esteb

12 March 2013

Google’s Randomized Results

Growing evidence is emerging in the SEO community about a new technique Google is using in an attempt to discourage manipulation of their search of results…

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