Google or Facebook. Where should you put your new patient marketing dollars? It’s not cut and dry. Many digital marketers pit Google AdWords and Facebook Ads against each other. After all, one must be “better” than the other, right?
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7 April 2017
PPC and Chiropractic Website Design
The era of yellow page advertising is over. Rather than skimming through a big yellow book of telephone numbers, prospective chiropractic patients are turning to the Internet. Learn how online advertising can generate new patients fast, but how inefficient campaigns can deplete your budget even faster.
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22 March 2017
Does Your Front Desk Convert New Patients?
Your office phone rings. Once, twice, three times. Who’s going to answer it? What are they going to say? Someone doesn’t become a patient once they decide to pick up the phone. Conversion occurs after someone talks to your front desk.
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5 August 2016
3 Things to Know about Local SEO
You are probably familiar with the most popular search engines, like Google and Bing. But did you know that these platforms have their own local search function?
To take advantage of this function, you first have to understand the basics of local search engine optimization (SEO).
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28 September 2015
5 Simple Ways to Build Links Through Networking (+ Free Email Templates)
Link building. I’m sure you’ve heard of it. You’ve probably been encouraged to do it by your digital marketing provider and found yourself overwhelmed by the thought of it.
But you don’t have to be.
Here we’ll break down what link building really is (spoiler: it’s relationship building) and offer five simple strategies for getting new links.
8 September 2015
29 Chiropractic Facebook Post Ideas to Make You a Social Media Genius
Facebook has over 1.6 billion daily active users around the world spending a great deal of time checking their news feeds and updating statuses. Add in other social media platforms like Instagram, Twitter, and YouTube, and you’ll find that social media users worldwide are spending an average of 136 minutes per day on social media. […]
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