When it comes to choosing a digital marketing partner, chiropractors often wonder if switching providers will bring them better results. A new company may advertise flashier designs, bold promises of more patients, or premium-sounding packages. But before you uproot what’s already working, it’s worth asking: Is the grass really greener on the other side? The […]

Search is changing — again. Not long ago, being found online was all about Google rankings. Patients would type “chiropractor near me” or “chiropractic for back pain” into the search bar, and the clinics that invested in SEO came out on top. But today, there’s a new player: AI-driven search. Patients are turning to tools […]

The High Cost of a Missed Call: Why Chiropractors Can’t Afford to Let Patients Go to Voicemail Picture this: a potential new patient is scrolling through Google, finds your chiropractic website, and decides to pick up the phone. They’re in pain, they’re ready to book, and they’re reaching out for help. But no one answers. […]

Have you noticed Google looking different lately? You’re not imagining things. Google has rolled out AI-powered search results that are fundamentally changing how patients find chiropractors online. Instead of the traditional list of 10 blue links, Google now often provides AI-generated summaries at the top of search results. These “AI Overviews” pull information from multiple […]