Video can be a valuable marketing channel. It’s a great way to make announcements, provide education, and engage both current and prospective new patients. When it comes to video marketing, we often get this question: “Which is better, Facebook Live or YouTube?” The answer? It depends. Which platform to use hinges on what you are […]
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1.9 billion users visit YouTube every month. That’s half of all Internet users. YouTube is accessible to users in all age demographics. That’s right, someone who has no interest in getting a Facebook account still watches YouTube videos. If you haven’t considered YouTube marketing for your chiropractic practice, 2019 should be the year. In this […]
Continue Reading →The advertising landscape has evolved. Long gone are the days when businesses sink all their ad dollars into billboard and yellow page ads. More and more chiropractors are diverting their marketing budget to digital platforms. There are a couple reasons for this: You can target prospective patients more precisely You can see exactly where your […]
Continue Reading →Whether it’s a new website design or ongoing marketing activities, writing new content is one of the most time-consuming tasks. It’s also one of the most rewarding tasks. Publishing a steady flow of content helps keep patients engaged and improves visibility on search engines. The challenge is… it takes time to write a new webpage […]
Continue Reading →Google is by far the largest search engine. However, Facebook sees over 1.5 billion searches every day and over 600 million users visit business pages every day. Facebook local search marketing is worth taking seriously. Start by looking for ways to stay ahead of the curve and optimize your social media marketing for local search […]
Continue Reading →Have an exciting new development at your practice? A new special you’d like to offer? Email is an excellent channel to get the word out. So you’ve written your email and scrutinized each sentence. Now you just need to add a subject line. You plug something in and hit the send button. Wait… it’s not […]
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