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Chiropractic advertising and marketing are often used interchangeably. However, while all advertising typically falls under the marketing umbrella, they are not mutually exclusive. There are a few distinct differences, especially in the digital realm. As we discuss marketing and advertising and traditional versus digital methods, here are 3 questions to ask yourself about each technique: […]Continue Reading >
In the August 2016 WebinSite, we will be introducing updates to the New Patient Tracker and other additions to our service. In addition, learn about compliance and how your online marketing efforts should adhere to your jurisdiction's regulations.Continue Reading >
Social media has become part of our everyday lives. And not just from a personal standpoint. It has a huge impact on the world of marketing, influencing much of what we see and do on the Internet. So how do social media and traditional media stack up?Continue Reading >
Why take up blogging as a new “hobby?” Because, it’s not just a hobby. It’s a marketing tool that can improve the new patient performance of your website. Blogging is a way to engage existing patients and nurture prospective patients by educating them about their health.Continue Reading >
In the July 2016 WebinSite, we will be discussing several new features with the Perfect Patients service, including updates to the email subscriber interface and Facebook integration for new patient surveys.Continue Reading >