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Chiropractic advertising and marketing are often used interchangeably. However, while all advertising typically falls under the marketing umbrella, they are not mutually exclusive. There are a few distinct differences, especially in the digital realm. As we discuss marketing and advertising and traditional versus digital methods, here are 3 questions to ask yourself about each technique: […]Continue Reading >
When it comes to growing your online presence, there are several marketing outlets to consider. Website design, blogging, social media, paid advertising, etc. Some companies offer individualized services. Some chiropractors try to manage it all themselves.Continue Reading >
Launching a practice website is only half the battle. To stay ahead of the competition, your website must be dynamic, adapting to the constantly evolving digital landscape. It should engage visitors with valuable content and generate quality leads.Continue Reading >
Google started counting page load speed as a ranking factor in 2010. This meant that if your site was slow, you could get replaced in search results by a website that loaded more quickly. However, the 2010 update didn’t take mobile load speed under consideration. That's about to change.Continue Reading >
It’s important to respond to online reviews, particularly if you have a patient who leaves negative feedback. Making a thoughtful response to online reviews shows you acknowledge patient concerns and that you are proactive in improving their experience at your practice.Continue Reading >