Your website domain is the face of your online presence. It’s also the first impression visitors get of your practice – before they even get to your website. It should be simple to read, simple to say, and simple to remember.

Join our latest webinar to learn about the three Perfect Patients service plans and information on how to improve your online presence. Our free, 45-minute webinar on March 29th helps you fill the holes in your current digital strategy.

Just as you have to explain to a patient what a subluxation means, the online marketing world has its own jargon. While you might not find the following nine terms in Webster’s Dictionary, they are important to understand when marketing your practice on the Internet.

The Internet is constantly evolving and 2016 is set to be another action-packed year in the world of online marketing. Each year, new technology and new user preferences dictate sweeping changes that either get adopted or thrown out.

As a website service provider, it can be tempting to sign up anyone and everyone who knocks on the door. It’s not easy to turn down business. But is all business, good business? In the Internet marketing world, sometimes the only benefitting party is the one selling the services.

At first glance, marketing and advertising may seem like one in the same. But in practice, they’re much different. As new technologies surface, and as user behavior changes, the impact of traditional advertising is diminishing. Relying on these mediums alone is no longer an option.