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Once your Google Ads campaign goes live, it might be tempting to head to Google, search a relevant keyword, and click on your ad. Well, resist this temptation. Doing so could make your campaigns less effective and more costly. Moreover, your individual search isn’t necessarily a representation to how your campaigns are performing on a […]Continue Reading >
Without getting too geeky, here’s a brief explanation of the keywords we’re tracking for your Perfect Patients website. We divide the search terms that visitors use to find your site into two basic categories: “friendly” and “stranger.” Friendly keywords usually involve the doctor’s name or the practice name. These are people who are either already […]Continue Reading >
Unlike a yellow page ad or more traditional forms of marketing in which you trade money for exposure, a website is different. Many tasks can be outsourced to others (the basis of our website service). There are other aspects of a practice website which can only come from the individual practitioner. Here are seven things […]Continue Reading >
Social Media is receiving much buzz lately. You see mentions in chiropractic journals, receive emails promoting how to ‘post this’ or ‘tweet that’. Practically every business is dipping into social networking and wanting you to like them, become a fan, give them the thumbs up or check in. Recently Dr. Lechner, an Asheville chiropractor asked […]Continue Reading >
That’s because a website isn’t stuck on page five; it’s ranking can be improved—if the site is “worked.”Continue Reading >