It’s important to respond to online reviews, particularly if you have a patient who leaves negative feedback. Making a thoughtful response to online reviews shows you acknowledge patient concerns and that you are proactive in improving their experience at your practice.

Consumers have become increasingly reliant on review sites, trusting the opinions of digital strangers as much as they trust a personal recommendation. This is especially true for health care providers. Google is the largest asset (or liability) for your online reputation.

Maintaining your digital reputation is essential to the ongoing success of your practice. Prospective patients rely on online reviews now more than ever, sidestepping practices that are overflowing with negative online feedback.

The wealth of peer-to-peer information available online has grown considerably over the years. Websites such as Yelp and Angie’s List have built a platform for future customers to be influenced by the opinions of existing customers.