Your homepage is your first impression. It’s the reception room to your practice. There are countless strategies for creating a patient-converting homepage. The goal is to encourage prospective patients to stay on your site long enough that they schedule an appointment.

Are you a new graduate, just getting your chiropractic career off the ground? Have you been in practice for years, and are finally ready to enter the digital space? Either way, buying your first chiropractic website is a big decision.

In today’s competitive digital world, your website is your differentiator. In fact, it could be the reason a prospective patient chooses you over a competitor. But any old website won’t do. It must stand out from the countless other chiropractic websites on the Web.

Google started counting page load speed as a ranking factor in 2010. This meant that if your site was slow, you could get replaced in search results by a website that loaded more quickly. However, the 2010 update didn’t take mobile load speed under consideration. That’s about to change.

There are more than a billion websites on the Internet today. Search engines are cluttered with countless pages of search results. Competition in the online space is increasing. This has made a strategic, mistake-free website design as important as ever.