Convincing a patient to trust you over a dozen other chiropractors in their area that are just a click away isn’t easy. Why should they? To separate yourself from the competition, you must cultivate a bond that stirs an emotional connection.

Your website domain is the face of your online presence. It’s also the first impression visitors get of your practice – before they even get to your website. It should be simple to read, simple to say, and simple to remember.

Just as you have to explain to a patient what a subluxation means, the online marketing world has its own jargon. While you might not find the following nine terms in Webster’s Dictionary, they are important to understand when marketing your practice on the Internet.

The Internet is constantly evolving and 2016 is set to be another action-packed year in the world of online marketing. Each year, new technology and new user preferences dictate sweeping changes that either get adopted or thrown out.

Imagine you were a computer program and your job was to determine whether a chiropractic practice was in business and if so, its correct address. How would you do it?

“Investing” in online marketing isn’t just a matter of how much time or money you put into it. Maybe you run your campaigns in house. Maybe you’ve hired a web marketing company to run campaigns for you.