About half of U.S. small businesses have a website. But simply having a website isn’t nearly enough if you want a web presence that nurtures existing patients and entices prospective patients to choose you. You need a comprehensive online marketing strategy.

The goals of most practice websites are to get more website visitors, more interested prospects, and – most important of all – more new patients. The problem is most chiropractors aren’t sure what needs to be done to reach those goals.

Convincing a patient to trust you over a dozen other chiropractors in their area that are just a click away isn’t easy. Why should they? To separate yourself from the competition, you must cultivate a bond that stirs an emotional connection.

Your website domain is the face of your online presence. It’s also the first impression visitors get of your practice – before they even get to your website. It should be simple to read, simple to say, and simple to remember.

Just as you have to explain to a patient what a subluxation means, the online marketing world has its own jargon. While you might not find the following nine terms in Webster’s Dictionary, they are important to understand when marketing your practice on the Internet.