If your Google Search Console impressions looked unusually high over the past year, and your click-through rate seemed strangely low, you weren’t imagining things. And you weren’t doing anything wrong. Google recently confirmed that a logging error had been inflating impression counts in Search Console’s Performance report since May 13, 2025. That’s nearly 11 months […]

Google’s automated systems have gotten stricter, and promotional GBP posts are now a liability. Here’s what changed, why it matters, and what to do instead. If you’ve been using Google Business Profile (GBP) posts to promote special offers, new patient events, or seasonal deals, it’s time to pause that strategy. Our team has been closely […]

When someone searches “chiropractor near me” on Google, your website either shows up or it doesn’t. And that outcome isn’t determined by luck, last-minute tweaks, or a consultant’s monthly report. It’s determined by decisions made months earlier, when your website was being built. This is why, at Perfect Patients, we always build the website ourselves. […]

When was the last time you searched for something on Google versus asking ChatGPT or another AI tool? If you’re like most people, AI has quietly become part of your daily routine. And here’s what matters for your practice: your potential patients are using AI to find healthcare providers right now. Over 500 million people […]

Something significant is happening in search, and if you’ve noticed fewer website visits despite stable rankings, you’re not imagining it. AI Overviews, instant answers, and map results now dominate the top of Google’s search results. Patients are getting the information they need without ever having to click through to websites. For chiropractors competing for new […]