For years we’ve been urging clients to invest in great photography, especially of the doctor and the team. So it was with great interest that we read this article from Bright Local, experts in local search engine performance.
They surveyed over 4,000 people in the US, testing three different styles of websites: Sites that featured a picture of the business owner, sites that featured a generic product or office photo and a site with no photo or image.
It’s no surprise that the sites with an image of the business owner scored highest in consumer trust, coming in at 46%. The generic office picture wasn’t as effective; coming in at a 33% trust level and last was the site without an image at 21%.
You’re the product! Invest in high quality photography of you and your team. It is an integral part of converting website visitors into reception room new patients.