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Google is by the far the largest search engine. No other platform comes close. However, social networks like Facebook are underestimated for their search engine abilities. Prior to 2013, Facebook’s search function only returned results based on existing pages. There wasn’t much logic in the algorithm. Then the network made refinements. It took pages, categories, […]Continue Reading >
Pay-per-click marketing, known in the Internet marketing world as “PPC marketing,” is a form of online advertising in which you pay a fee each time someone clicks on your ad. In essence, it’s a way to “buy” visits to your site, rather than “earn” those visits organically through search engines. Search engine advertising through services […]Continue Reading >
Google has a knack for shaking things up when you least expect it, and their most recent update is no exception. On August 6th, 2015, Google revised how business listings are displayed in map results. Your chiropractic practice can show up in local map results if your listing is optimized, and if you’re a Perfect […]Continue Reading >
Are you fully utilizing the Internet’s vast arsenal of resources to market your chiropractic practice? More specifically, is video marketing on YouTube a component of your Internet marketing strategy? As the second largest search engine (just behind Google), you can use your YouTube channel to deliver valuable information to prospective patients while painting a clear […]Continue Reading >
When it comes to your chiropractic website, the trinity of information known as NAP (Name, Address, and Phone Number) plays an integral role in the overall success of your SEO strategy. Sure, it may sound simple enough – be sure to include your name, address, and phone number on your website. Unfortunately, it’s not quite […]Continue Reading >