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Chiropractic advertising and marketing are often used interchangeably. However, while all advertising typically falls under the marketing umbrella, they are not mutually exclusive. There are a few distinct differences, especially in the digital realm. As we discuss marketing and advertising and traditional versus digital methods, here are 3 questions to ask yourself about each technique: […]Continue Reading >
Expanding your online presence is more than just driving anyone warmer than room temperature with a spine. Sure, website metrics are important. But the best way to grow your practice isn’t through arbitrarily high volumes of web traffic. Your goal should be to draw in engaged visitors who are primed and ready to convert into […]Continue Reading >
Are you looking to improve the performance of your chiropractic website, but don’t know where to start? If you don’t feel like your chiropractic website is producing new patients, it may be wise to start looking at your site’s on-page SEO. In this post, we’ll discuss on-page SEO and provide three easy tips for improving it […]Continue Reading >
Because you have a website and we display your contact information for current and future patients, expect to receive all manner of solicitations from reputable, but more likely, nefarious scammers. While we employ several strategies to confound automated bots that visit your site to harvest contact details, nothing is totally foolproof. Before falling for some […]Continue Reading >
Google announced that on April 21, 2015 they will be rolling out an update that places greater emphasis on websites that are mobile-friendly. Like your Perfect Patients website. We saw this coming months ago so your site is compliant. However, your competitors with discount providers are likely to see a significant drop in their site’s […]Continue Reading >