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Chiropractic advertising and marketing are often used interchangeably. However, while all advertising typically falls under the marketing umbrella, they are not mutually exclusive. There are a few distinct differences, especially in the digital realm. As we discuss marketing and advertising and traditional versus digital methods, here are 3 questions to ask yourself about each technique: […]Continue Reading >
When it comes to your chiropractic website, the trinity of information known as NAP (Name, Address, and Phone Number) plays an integral role in the overall success of your SEO strategy. Sure, it may sound simple enough – be sure to include your name, address, and phone number on your website. Unfortunately, it’s not quite […]Continue Reading >
Is your website a valuable business tool, or is it merely a piece of digital art? If your practice website isn’t earning its keep, consider an objective look at the design of your website. And while the design component of a website is important, it’s only one factor that decides whether or not your online […]Continue Reading >
Building a beautiful, conversion-ready chiropractic website means not just churning out page after page of generic content and stock photography. You’ve probably heard the old adage, “A picture is worth a thousand words.” And in online marketing, it’s certainly no different. When it comes to your chiropractic website, the initial investment in professional photography is […]Continue Reading >
Optimizing your chiropractic website for local search engines is critical to attracting qualified, conversion-ready visitors. Most likely, you’ve already heard of the “big three” – Google, Yahoo, and Bing. But did you know that each one of these search engines has a search function that can deliver localized traffic to your chiropractic website? Local search […]Continue Reading >