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5 Chiropractic Digital Marketing Mistakes

About half of U.S. small businesses have a website. But simply having a website isn’t nearly enough if you want a web presence that nurtures existing patients and entices prospective patients to choose you. You need a comprehensive online marketing strategy.

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Keywords That Count

Keywords That Count

Without getting too geeky, here’s a brief explanation of the keywords we’re tracking for your Perfect Patients website. We divide the search terms that visitors use to find your site into two basic categories: “friendly” and “stranger.” Friendly keywords usually involve the doctor’s name or the practice name. These are people who are either already […]

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Seven Ways to Enhance Website Performance

Seven Ways to Enhance Website Performance

Unlike a yellow page ad or more traditional forms of marketing in which you trade money for exposure, a website is different. Many tasks can be outsourced to others (the basis of our website service). There are other aspects of a practice website which can only come from the individual practitioner. Here are seven things […]

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Social Media for the Chiropractic Practice

Social Media for the Chiropractic Practice

Social Media is receiving much buzz lately. You see mentions in chiropractic journals, receive emails promoting how to ‘post this’ or ‘tweet that’. Practically every business is dipping into social networking and wanting you to like them, become a fan, give them the thumbs up or check in. Recently Dr. Lechner, an Asheville chiropractor asked […]

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Chiropractic Websites vs. Yellow Pages

Chiropractic Websites vs. Yellow Pages

That’s because a website isn’t stuck on page five; it’s ranking can be improved—if the site is “worked.”

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