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Chiropractic advertising and marketing are often used interchangeably. However, while all advertising typically falls under the marketing umbrella, they are not mutually exclusive. There are a few distinct differences, especially in the digital realm. As we discuss marketing and advertising and traditional versus digital methods, here are 3 questions to ask yourself about each technique: […]Continue Reading >
We have been gratified by the popularity of our 300 New Patients eBook. If you haven’t downloaded your complimentary copy revealing the first visit perceptions of hundreds of new patients, do so here. As a follow up, we’ve done a major rewrite of our other eBook: 10 Ways to Get New Patients From the Internet. […]Continue Reading >
More research is coming in confirming the importance of patient reviews. The findings of the recently published 2014 Bright Local Consumer Review Survey have special relevance for health care providers. Read the results for yourself, however here are some highlights: Up from 79% last year, 88% of survey respondents trust online reviews as much as […]Continue Reading >
Imagine if your new patients used words such as “embarrassed,” “disappointed,” “preachy,” “annoying” or “confused” to describe their first visit experience. You’d want to know about it so you could fix it, right? Over 300 brutally honest reviews from actual new patients are contained in our new eBook. If you haven’t yet, download your complimentary […]Continue Reading >
It’s an increasingly common tale: chiropractors who were seduced by the overtures of zealous freelance SEO consultants who used risky techniques to artificially boost the doctor’s website. Recent updates to the Google algorithm have now detected these efforts. And the penalties are harsh—with affected websites dropping to page 10 or being banned altogether! These “black […]Continue Reading >