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Chiropractic advertising and marketing are often used interchangeably. However, while all advertising typically falls under the marketing umbrella, they are not mutually exclusive. There are a few distinct differences, especially in the digital realm. As we discuss marketing and advertising and traditional versus digital methods, here are 3 questions to ask yourself about each technique: […]Continue Reading >
Much of what our SEO Team does is an attempt to “reverse engineer” the Google algorithm. Google is constantly testing new approaches. And like all software firms, they have glitches, bugs and inconsistencies all the time. Which can make it all the more challenging to decipher their intentions. If you don’t follow what Google is […]Continue Reading >
As you know, when new patients are added as subscribers to your website, they receive a welcome email from you with a link to take a quick survey about their first visit experience. This has been a huge hit, providing valuable feedback for Perfect Patients clients. Thousands of new patient surveys have already been completed, […]Continue Reading >
With the release of the all new Perfect Patients website platform, demand for our new patient website service is surging. To meet client expectations, we’re hiring for four new positions to join our team of 40 website professionals. These roles are ideal for a chiropractor’s spouse or perhaps someone you know from the wider chiropractic […]Continue Reading >
We woke up the morning of September 24 to a new era in website search engine optimization. That’s when Google began hiding all of the terms used by searchers to find websites. This is a major shift. It dramatically alters the SEO landscape for anyone who has a website. A while back Google began encrypting […]Continue Reading >